Monday, August 18, 2014

eformation- When the Church Leads

#9 in the eformation Series

Some collected notes here for church leaders
and layleaders
from the eformation conference 2014.

The main purpose of online ministry:
 Educate Encourage and Equip.

The primary audience for online ministry is :
1) existing congregants
2) the other relationships their congregants have.
(The church has said for awhile
 that it is the unchurched,
 but the reality proves that it is relationship driven.
It is the friends of the members.)

The main job of church leaders
 is to get OTHERS
to do the social media.

The ministry markers of
 interaction points include:
the public setting- (worship,
teaching settings, even church meetings)
 phone, social media,
 back channel-
(private notes on social media)
 and IRL-in real life,
(chatting over coffee at Starbucks).
ALL of these venues become settings
 for conversations and engagement
 that connect to a leader's circle of influence.
ALL of these connections
 can have spiritual forming

 Social media success today depends on 
thinking VISUALLY about goals and message.

Art has always been a gateway to the sacred-
it is effective in social media connections.

Consistent branding across all profiles
 is necessary to build recognizable connections.

Engage a few key participants
 that will participate by sharing posts
 on their own social media sites.

It is important to do tagging
 with keywords and #hashtags.

Pace posts.
A Facebook page that has been dormant
 for a month is as good as nonexistent.

Groups are not necessarily community.

Social media communication
 has disbanded space, time,
 and age boundaries for engagement.

If you are posting-
then it is important to comment on other posts-
after all it is SOCIAL media.

The most critical aspect for planning is to make sure that:
is determined BEFORE:

The liturgical calendar
 is the best organizational tool
 for bringing help to families in your community.
Think about bringing them faith formation tools 
that are SEASONAL,
 not weekly.

  Be realistic about what families
 might be able to participate in/add to family life living.

In every aspect of social media engagement:
Cover all plans in PRAYER, and
 trust the work of the HOLY SPIRIT.
 Remember that you are doing
 more than sharing information-
you are creating SACRED SPACE online.

Notes taken from sessions with:
Meredith Gould, Sharon Ely Pearson,
John Roberto, Tom Tomaszek


  1. Good post Connie. This can really be a full time job though and is maybe not as realistic for a smaller congregation?...I don't know. I do know this, you are right about relationships. Nothing compares to a congregation equipped to minister to their neighbors face to face. That is the most effective avenue, always.

  2. --RIGHT--especially in a smaller congregation the social media input needs to NOT be solely done by the Pastor- a trusted team is essential


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