#7 in the eformation Series
At the formation conference I attended,
one of the helpful insights for tending,
one of the helpful insights for tending,
and monitoring the world of digital social media
is understanding the two basic formats
for sharing information.
Without content,
not very much can happen socially online.
There needs to be content that generates
what digital strategists call engagement,
or interaction.
There are CONTENT CREATORS-
not very much can happen socially online.
There needs to be content that generates
what digital strategists call engagement,
or interaction.
There are CONTENT CREATORS-
who develop content- photos, stories, videos
and then SHARE.
There are CONTENT CURATORS-
who scroll through
vast amounts of the internet-
filter, promote, edit, analyze, credit,
vast amounts of the internet-
filter, promote, edit, analyze, credit,
and then SHARE.
Although the Christian world
is certainly planted firmly in the digital world,
the masses do look to their churches and leaders
to help them
to help them
wade through the massive amount of information
available in today's world.
Who is their trusted resource?
Church leaders and lay leaders
you are influential,
whether you have picked up that title
in the social media world or not.
A lack of engagement only sends members
or school families looking elsewhere.
A social media void in your online presence speaks -
LOUD and CLEAR.
Who is their trusted resource?
Church leaders and lay leaders
you are influential,
whether you have picked up that title
in the social media world or not.
A lack of engagement only sends members
or school families looking elsewhere.
A social media void in your online presence speaks -
LOUD and CLEAR.
Meridith Gould in her book The Social Media Gospel,
has wonderful help for both churches and leaders
to steer them into the digital sharing age.
At the conference, Meredith stated that the
conversation is no longer-
" should we be on Facebook, Instagram and Pinterest?"
There are new questions-
"How do we integrate our social media presence?
"How do we measure our success?"
The reason for having a digital social presence
is NOT to simply get more people
sitting in the pews or attending your school.
(though that CAN happen)
It is NOT to simply promote event,
after event, after event.
"In the world of church,
we need to create and curate content
in the joyful hope of sharing the Gospel,
ministering to others, and developing community,"
says Gould.
Where in the world are you?
How do you (or your church)
interact with your neighboring area?
What is THAT story?
How do you navigate living as a Christian
in a non-Chrisitan world?
Gould explains: "In the world of social media,
quality social media content
INFORMS, EDUCATES, and INSPIRES
action that's Christ-centered and anchored
in Gospel values.
With a reverential nod to St. Paul the Apostle,
social media content does not boost, it is not proud,
it is not rude, it is not self-seeking,
and does not delight in evil,
but rejoices in the truth (1 Cor. 13:4-6).
Gould offers some guidelines for quality content-
both created and curated.
Will it enhance your
audiences' knowledge,
deepen their understanding,
strengthen their faith,
stimulate conversation,
and build community?
If you are contemplating entry, or
are in the process of creating
a strategy plan
in the social media world-
make a plan,
establish guidelines
about your presence
and build a team!
has wonderful help for both churches and leaders
to steer them into the digital sharing age.
At the conference, Meredith stated that the
conversation is no longer-
" should we be on Facebook, Instagram and Pinterest?"
There are new questions-
"How do we integrate our social media presence?
"How do we measure our success?"
The reason for having a digital social presence
is NOT to simply get more people
sitting in the pews or attending your school.
(though that CAN happen)
It is NOT to simply promote event,
after event, after event.
"In the world of church,
we need to create and curate content
in the joyful hope of sharing the Gospel,
ministering to others, and developing community,"
says Gould.
Where in the world are you?
How do you (or your church)
interact with your neighboring area?
What is THAT story?
How do you navigate living as a Christian
in a non-Chrisitan world?
Gould explains: "In the world of social media,
quality social media content
INFORMS, EDUCATES, and INSPIRES
action that's Christ-centered and anchored
in Gospel values.
With a reverential nod to St. Paul the Apostle,
social media content does not boost, it is not proud,
it is not rude, it is not self-seeking,
and does not delight in evil,
but rejoices in the truth (1 Cor. 13:4-6).
Gould offers some guidelines for quality content-
both created and curated.
Will it enhance your
audiences' knowledge,
deepen their understanding,
strengthen their faith,
stimulate conversation,
and build community?
If you are contemplating entry, or
are in the process of creating
a strategy plan
in the social media world-
make a plan,
establish guidelines
about your presence
and build a team!
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